Official Website of Automotive Component
Manufacturers Association of India
 
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Vol. 8 No.7 Oct/ Nov/Dec '1999 - Jan/Feb '2000



National Activity

ACMA's "ASLI-NAQLI" SHOW: OCTOBER 29-31, 1999


Ms Vineeta Rao learning the "difference"

ACMA participated a 2nd time, with a 40 sq. mtr ASLINAQLI Stand at the North India Auto Show in Chandigarh. The Exhibition, in the Parade Ground of Sector 17, was organised by CII (NR)- backed by ACMA and SIAM. The consumer - education campaign against counterfeit auto parts mounted by ACMA was supported by participants Gabriel India Ltd, GKN Invel Transmissions Ltd. Lucas - TVS Ltd, MICO, Purolator India Ltd, Shriram Pistons and Rings Ltd, Sundaram Brake Linings Ltd, displaying genuine and spurious products with relevant packaging.



Ms. Vineeta Rai, Advisor to the U.T. Administrator inaugurated the Show on 29th October 1999. Showing interest in the campaign. Ms Rai took time to understand the problems of genuine product manufacturers. Another important visitor was the Chief Minister of Himachal Pradesh Mr Vir Bhadra Singh who congratulated ACMA for its efforts in fighting this ever increasing cancer.


The Himachal Chief Minister Mr Prem Kumar Dhumal

WORKSHOP ON EXPORT MARKETING OF AUTO COMPONENTS TO THE EU:
11 & 12 NOVEMBER, 1999

For the first time ACMA in coordination with The Centrum tot Bevordering van de Import uit ontwikkelingslanden (CBI), organised a two-day workshop in India on "Export Marketing of Auto Components to the EU" at Hotel Taj Mahal, Mansingh Road, New Delhi. The objective ? - to apprise Executives of Marketing and Export Divisions, on trade structures and practices in Europe.
Mr Ernst Noorman, the Netherlands Embassy, commercial section, attended the first day.

Mr. Dick J. DeMan, Mr. Hans Verhulst and Mr. Henk Bulder, three Experts from the Netherlands, conducted the workshop, making presentations on: (a) Market Segmentation & Industrial Marketing (b) Product & Technical Information (c) Costing & Pricing (d) Partner Selection & Distribution Channels (e) E. U Rules & Regulations for Import (f) Quality Control Department (g) S.W. O.T Analysis (h) Terms of Delivery & Payment (i) Product Testing Norms (j) Standards & Export Strategy.

Mr D K Jain, Past President ACMA and Chairman ACMA Export Committee, pleased that ACMA and CBI were working towards a more focused and integrated export marketing project, said the CBI was an unique trade promotion organisation, promoting imports from developing countries into the Netherlands and ACMA would be delighted with a long term partnership.

Speaking of rapid transformation in European automotive industry and its supply structure, Mr Jain said that with the OEM supplier relations changing in Europe, vehicle makers were 're-thinking' sourcing practices. New opportunities were emerging in exports for vehicle makers, supplies to tier-1 vendors and the European after-market. It was important for Indian component makers to understand the challenges "Reverse Engineering" traditionally the R&D of the Indian component sector could not infringe on copyrights and patents of other vehicle or components manufacturers. The auto component sector could become volume exporters and emerge key earners of the Indian economy provided companies focussed on Exports through quality, long term strategy, delivery and commitment.

In conclusion, Mr Jain urged, members to consider participating in CBI programmes in India and Rotterdam. The workshop was a success with 32 representative of 28 companies attending.